A Few Words with…Tori Swaim

Tori SwaimTori Swaim, if you don’t know, if the brainchild behind New Arrivals.  We have worked with her forever!  And we love her.  You know the whimsical and colorful Hide A Wipes boxes?  Well, that’s her.  And, she continues to wow us with her fresh designs.  Here, a few questions for one of our favorite peeps.

Spill.  What’s a beauty item you can’t live without, or something that’s always in your handbag?
Pink Nail Polish…Any shade!

How did you get into this business?
14 years ago, after having 2 sons, my husband and I were expecting a baby girl.  I had completely customized her nursery in beautiful pinks and greens, but one thing stuck out….the bright blue baby wipe box.  I searched for a solution but found nothing available.  I then started designing a line of Hide a Wipe Boxes in many colors and patterns.  New Arrivals Inc. was born!  (along with my daughter Macy!)

Do your children influence your designs?
Always!  I wouldn’t be here without them!

What new trends are you seeing in children’s linens and accessories?
Bedding would be…Simplicity.  Clean bright colors without a lot of patterns and fuss.  We love our stripes, polka dots and florals at New Arrivals, but we are seeing minimal layering of those elements.
Of course for room accessories and wall décor anything personalized!  We make custom names and monograms for all sorts of rooms using our wide assortment of letters and plaques.  In addition to over 30 ribbon selections, we have added all of our fabric selections as background option for our framed letters and monogram plaques.

box letters - madison
box letters - madison

What is your must-have this spring and summer in fashion?
A large brim hat (essential for sun protection), crisp white simple shirt, and gorgeous (but comfy) sandals.

What percentage of your business is custom and what are some of your favorite custom pieces?
Custom bedding and wall letters make up the majority of our business.  I love the fact that moms can customize our children’s bedding so that they get the exact look they are dreaming of for their child’s room or nursery.  Many of our room accessory items can be easily personalized and coordinate with the bedding choosen.

box letters - madison
box letters - madison

What are your favorites from your line and how do you get your inspirations?
My favorites from our line include our new White Pique Crib Sets, which are customizable with optional monogramming and a wide selection of coordinating sheets.  I also love all of our bookends, which our handcrafted and unique.

Can you tell us something fun for us to know about you and your family?
*       My first son is starting college this summer! Yikes!
*       My dad’s name is actually “Tom Sawyer”, which my 2nd son “Sawyer” is named after!
*       My daughter is a talented dancer that is relentless on perusing her dream of being a professional dancer one day.
*       My husband Steve’s 2nd mode of transport is a Harley 🙂  I actually enjoy the ride!

box letters - madison
box letters - madison

Thanks Tori!  To see more of Tori’s designs, just click here!

box letters - madison