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Why unicorns are so popular among people?

There is a very high chance that prevails in the life of many people where they may have come across a lot of stores that have at least one or another thing, book or decorations piece on their display shelves, related to unicorns or the unicorn theme. This has resulted in the prevalence of the questions amongst people whereby they often tend to ask as to why unicorns are so famous and what exactly is the reason behind its popularity. If you too are looking for the answer to this most asked question, then this article is just the piece of writing you need to go through, since it contains all the relevant information about the popularity of unicorns to such an extent.

Unicorn-themed drinks and food trend has increased:

One of the major reasons behind the popularity of unicorns and its consistency is that the trend of unicorn themed drinks, as well as food, has gained pace over the last few years. Not just in real life but social media is also full of the pictures and other posts related to these rainbow and unicorn themed food items and drinks. One good reason behind the start of this trend is the decision of Starbucks to introduce it is first ever rainbow inspired frappes to its target audience. The drink gained so much attention that thousands and thousands of bloggers on various social media platforms posted their pictures holding this amazing new drink inspired by unicorns and starting the trend.

Once the drink of Starbucks got hashtagged by the majority of the social media bloggers, twitter to fell under the trend of unicorns and the prominent proof of this trend is that the term unicorn got used a lot of Twitter. This only led to and resulted in unicorns becoming even more popular than before, most importantly amongst the millennials. These millennials include the group of people who are always active on their social media accounts, keep posting stuff and keep themselves up to date with whatever is happening around the world and which trends are gaining pace accordingly.

The fantasy creatures become popular:

One thing which needs to be understood now by most people is that unicorns are not at all the only mystical of fantasy related creature which has managed to become so popular amongst people around the world. A fact to support these statements is that mermaid too have gained much popularity and are consistent in this regard to be famous amongst the millennials, who post one thing or the other related to unicorns online. Unicorn and another mystical creature are mostly the reason for talk taking place between adults regardless of the concern or issue.

The unicorn products:

Apart from the above two reasons is that the unicorns’ products have become so popular that it has forced various manufacturing companies and some of the most famous brands around the globe to launch and introduce their very own unicorn’s products amongst the target audience and attract them to the maximum. Unicorn products such as unicorn toys, unicorn onesies and gifts that are present for sale in the market are mostly sparkly ones since people link glitter to unicorns a lot. Another major reason behind the use of sparkle in unicorn products is that glitter always manages to stand out in the display items placed on the shelf. As a result, the very chance of those items getting sold easily and relatively fast tends to increase a lot. There is no doubt about the fact that the majority of the customers of these stores prefer to purchase the items that are eye-catching, attractive, which will end up being a major source of them receiving compliments from not only their friends but strangers as well and that too daily.

These were some of the most talked about reasons that play a major role in the unicorns trending everywhere nowadays, not only amongst the kids but adults as well, everyone has his/her own way of relating themselves to the unicorns. Therefore, if unicorn products are seen everywhere and people are talking about it a lot then this should not surprise anyone, as it is very normal in the current era.


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